C.O.W.

Our client, Macerich, asked us to come up with some creative ways to celebrate their internal marketing team shout-out, called the Clip of the Week. The Clip Of The Week highlights an exceptional public relations marketing placement by one of their talented retail center marketing representatives. The Clip Of the Week, became the C.O.W., a cheeky interpretation of all that a COW could be. Timely or sometimes simply strange, COWs quickly gained momentum, and the campaign carried on for more than 250 weeks; it summarized the week’s marketing success, accompanied by a creative C.O.W. image. Here are some of our favorites.